College of Arts and Sciences

The Bachelor of Arts Major in Communication Arts program aims to develop among students a comprehensive understanding of the nature, basic theories, and applications of communications.

The course curriculum is designed to train the students in the designing and creation of multi-media products. Using a generalist approach, it enables them to gain knowledge of and cultivate skills related to the various media, including print, radio, television, theater and film. It allows them to experience the dynamics of interpersonal and group communications, public relations, advertising, marketing, and information technology.

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